2024 Partners

Title Partner


Nutrena is the maker of top quality, research-proven horse feeds. Learn more at www.nutrenaworld.com. There’s feed. And then there’s nutrition™. No matter what part of country you call home, you’ll find Nutrena® feeds readily available so you can give your animals high-quality nutrition. For a lifetime. Products: SafeChoice | XTN | Empower | ProForce | Vitality | Legacy | Loyall Pet Food. Visit www.nutrenaworld.com.


SaddleBook was designed for barrel racers who seek an efficient digital solution to help streamline their event entries. Competitors can now complete and update entries online, view go-orders, see projected payouts, and immediately access live results on any mobile device. SaddleBook also allows barrel racers to manage their times and analyze their overall performance over multiple competitions. SaddleBook handles competitions of any type or scale with state-of-the-art cloud-based technology with no upfront costs. In addition, the SaddleBook mobile application allows for convenient and easy to use access for competitors and producers. Barrel racers and NBHA Directors are encouraged to learn more at www.SaddleBook.com.

Professional’s Choice

Official Equine Boots and Saddle Pads of the WCBRA. Professional’s Choice is a manufacturer of equine protective and therapeutic products renowned for its commitment to providing effective, high quality and innovative products. Following the motto, The more comfortable the horse, the better the performance, Professional’s Choice is proud of its humble beginning as the original manufacture of the Sports Medicine Boot. Recently Professional’s Choice expanded to add the grooming line Tail Tamers as well as a line of high quality leather goods with the Acquisition of Schultz Brothers. Visit them at www.profchoice.com.


Ariat is proud to partner with the West Coast Barrel Racing Association. Ariat was founded in 1993 and was the first to integrate athletic shoe technology into boots for riders. Ariat’s name was inspired by Secretariat – the legendary racehorse with an outsized heart and a non-stop competitive spirit. Twenty-eight years later, this same drive and dedication fuels Ariat to design, develop, and manufacture the world’s most innovative boots and clothes for riders. The barrel racing community is very special to us, and our partnership with the West Coast Barrel Racing Association exemplifies a shared, steadfast commitment to equestrian excellence.

Southwest Fence and Supply

Southwest Fence and Supply, a new WCBRA Official Sponsor in 2024, is a family owned company that began in the 1970s. With outstanding installation crews and aesthetically pleasing end results, you will appreciate your fencing by Southwest. Visit southwestfenceandsupply.com to see all there is to offer.


SUCCEED Digestive Conditioning Program was created over 20 years ago by a group of horse people: experts in equine performance and veterinary medicine, animal nutrition science and care, and entrepreneurship. It was birthed out of concern for a beloved show horse with national champion potential, but that struggled with gut health issues limiting her potential. Decades later, the company behind SUCCEED products, Freedom Health, is still run by horse people for horse people. Their vision is to see all performance horses and their people enjoying successful partnerships. And that starts inside each horse with optimal digestive tract health. Above all, they value always doing right by the horse and conducting themselves with utmost integrity.

Finish Line Horse Products

Since 1975 Finish Line Horse Products has been committed to ensuring horse owners and trainers have access to the highest quality horse products at affordable prices. Our  passion and commitment to proven and effective products stem from decades of research and development, customer feedback, and quality ingredients. We proudly offer a complete line of horse healthcare products. We are so confident that you will be satisfied with our products that we offer a 100% satisfaction guarantee or your money back! To learn more please visit our website at www.finishlinehorse.com.


Vitalize® is a line of high-quality products and supplements for horses that contains BioZyme®’s precision prebiotics to support digestive health, nutritional health, and overall well-being, keeping your animal healthy and performing. Visit them at www.vitalizeeq.com.

Visit Perry

Nestled in the heart of Georgia lies the quaint but thriving city of Perry, where you’ll find a slower pace, a relaxing retreat, and no traffic jams. Recognized as the place “Where Georgia Comes Together,” Perry has a tradition of delivering a warm and gracious welcome to visitors dating back more than a century, all the way back to when the city was a major North-South stagecoach stop. Visit them at www.visitperry.com


Proud to be the #1 Western store in the USA. Like many of our customers, we are working ranchers who depend on quality Western tack to get the job done every day. That is why we make sure every product we sell stands up to rigorous NRS standards. From functional and fashionable Western wear and horse tack to essential livestock and horse supplies, we carry the products you need at prices you can afford. We are not just a tack shop—we are a one-stop shop for all things Western. Visit us at www.nrsworld.com

National Trailer Source

After more than 20 years as competitors, we at NRS Trailers and P&P Trailer Sales have joined forces to create National Trailer Source, the premier horse and livestock trailer dealership chain in the United States. Together, our number one priority is taking care of our customers– from sales to service, to financing and nationwide delivery, and for generations to come. We promise you’ll find the largest trailer inventory, best variety, and guaranteed best price anywhere, with the same great people and customer service you’ve come to know and love. We invite you to visit one of our 10 locations to see for yourself. Visor them at www.nationaltrailersource.com.

Mil+Spec Liner

Mil+Spec Liner Exclusive Bedliner and proud sponsor of the NBHA. Supplying and installing highest quality spray on Polyurea coatings for protection against everyday wear and tear out on your Horse and Cattle operation and out on the road for protection against exterior road rock damage, daily use & abuse of your truck beds, trailers interior and exterior floors and side walls. Extending their life and protecting your investment for the life of your rig. Also available in multiple colors! Look us up on the web at milspecliner.com to locate and contact your local dealer for more details. Protect it with Mil+Spec Liner! 


Our trusted, high-molecular weight, liquid hyaluronic acid is the highest quality HA on the market today. Learn why you, your pets, your horses, and show livestock would benefit from LubriSynHA today. Learn more at www.lubrisyn.com

Boss Equine Products

It all started wanting to provide a big solution to a big problem! Every competitor knows how inconvenient it is to have your trailers full of buckets with no room for anything else! After years of development and testing, the BOSS Bucket was here! Learn more at www.bossequineproducts.com.

Rocket Donkey

Rocket Donkey is a rodeo and western lifestyle clothing brand. We use only the finest materials and unrivaled craftsmanship — ensuring that you’ll find our products to be built to last. Premium hoodies, jackets, hair on hide bags, accessories and much more. Treat yourself to finer things in life with Rocket Donkey premium rodeo apparel and fashions. Visit our online store at www.rocket-donkey.com and watch for us at shows, rodeos and boutiques across the country.

Kimes Ranch

Official Ball Cap of the WCBRA. Brand new ball caps styles are hitting the website! Grab yours now at kimesranch.com Learn more at www.KimesRanch.com

Adequan® i.m.

American Regent Animal Health, a division of American Regent, Inc., is committed to joint health in horses and dogs – no matter where they are or what they do. The company manufactures FDA-approved products, including Adequan® i.m. (polysulfated glycosaminoglycan) and BetaVet® (betamethasone sodium phosphate and betamethasone acetate injectable suspension). Equine practitioners have relied on Adequan i.m. for three decades, andBetaVet is the only dual-ingredient I.A. corticosteroid for horses. The company also manufactures Adequan® Canine (polysulfated glycosaminoglycan), which has been used by veterinarians for more than 20 years and helped thousands of dogs lead more active lives. Learn more at ARAnimalHealth.com.

Circle Y Saddles

Official Saddle of the WCBRA – Circle Y Saddles, Inc. is America’s Leading Saddle Brand. Circle Y has saddled up with generations of western riders from professional to novice since 1960. Based in the small Texas town of Yoakum, Circle Y handcrafts high-quality saddles and tack with the heritage and tradition that started the brand. The more comfortable a horse is in his saddle, the better the performance. Circle Y intensely focuses on saddle fitting a variety of horse conformations to result in saddle choices for horses and riders of all sizes. Find Circle Y gear exclusively through authorized dealers throughout the United States, Canada, and worldwide. Learn more by visiting CircleY.com.

Hotline Construction

Hot Line Construction, Inc. was established in 1986 as a closely held CPUC- and WBE-certified contractor. Since then, we have continued to expand our capabilities to encompass all aspects of high voltage construction. Over the years, we have experienced steady and controlled growth. This provides us with the resources we need to respond to large-scale natural disasters and the capacity to work one-on-one with you, our customer. Visit www.HotlineConstructioninc.com.


YETI Coolers are built to be indestructible and keep ice for days. Built for going toe-to-toe with hungry grizzlies. Built for the prepared. Built for better Monday morning water cooler talk. Built for the long haul. Built for the wild. Learn more at www.Yeti.com.

Boot Barn

At Boot Barn®, we honor America’s heritage — our heritage. We believe in quality products and good value. And we’ve stocked our shelves with quality western and work gear for you and your family. More than 8,000 styles of boots, jeans, shirts, hats, belts, jewelry and more. All the latest styles from the brands you trust like Wrangler, Ariat, Justin, Carhartt, Dan Post, Resistol, Montana Silversmith and many, many more. Shop now at www.BootBarn.com.

Thrive Equine

Thrive Equine CBD is proud to be the official provider for the NBHA. Our product line is specifically designed for horse people, by horse people. We understand the unique needs of horses and have developed all-natural CBD products that are lab tested. Our products are carefully formulated to support your horse’s overall well-being, promote relaxation, and aid in recovery from exercise or injury. You can find us at any NBHA Super Show, where our knowledgeable team will be available to answer any questions and help you find the right CBD solution for your horse. Alternatively, visit our website thriveequine.horse to explore our product range and make a purchase online. Choose Thrive Equine CBD for a natural and trusted solution to support your horse’s health and performance. Call them toll free at (855) 24T-HRIV.

Troxel Helmets

Troxel is the world’s leading provider of ASTM / SEI certified equestrian helmets, having provided over four million helmets to the equestrian market. Established in 1898, Troxel is recognized for its innovative design and physician-developed helmet research leadership.Learn more at www.TroxelHelmets.com.

Shadle Insurance

Shadle Insurance believes in a strong dedication to integrity and personal service. Shadle Insurance builds farm and ranch packages that fit each individual’s particular operations and concerns.  They work with several A rated companies with records of outstanding claims service.  Whether you own or lease your facility, live on or off the premises, they can provide you with the coverage you need. In addition to equine related insurance, Shadle Insurance can guide you through today’s changing health insurance world. They can also provide the best workers compensation options for your operation and general liability coverage for all types of businesses. Visit them at www.ShadleInsurnace.biz.


Barrel Horse News

Barrel Horse News is the leading resource in the barrel racing industry. The mission of our devoted team is to deliver informative and professionally crafted content to our ever-evolving and complex barrel racing audience. BHN provide unique, original content on all things barrel racing, from regional to professional competition, futurities, derbies, rodeo, industry news, horse health features, in-depth training and horsemanship articles and more. BHN has long taken pride in working to be the most trusted voice in the industry for readers of all ages and skill levels. Visit barrelhorsenews.com to learn more.

Quarter Horse News

Quarter Horse News is an award-winning media brand that provides the most comprehensive and timely coverage of the Western performance horse industry. Focusing on cutting, reining and reined cow horse, Quarter Horse News has been a trusted source of news and information with real meaning to its readers for more than 40 years. The Quarter Horse News brand, which transitioned its semimonthly news gathering print operations to a timelier digital format at QuarterHorseNews.com in 2020, continues to publish two print editions each year — the Quarter Horse News Stallion Register and the Quarter Horse NewsSpring Edition. Both special editions feature industry-leading, in-depth features and statistical analysis, powered by EquiStat. Learn more at www.QuarterHorseNews.com.

Western Horseman

Since 1936, Western Horseman continues to celebrate authenticity, cowboy spirit and the Western way of life. From the fifth-generation rancher to the seasoned competitor to the proud, new horse owner, Western Horseman sets the bar for horsemanship and the Western lifestyle. Our content ranges from horse management and training articles, to in-depth personality profiles, features on legendary ranches, behind-the-scenes looks at rodeos and horse shows, spotlights on Western artists and so much more. The Western Horseman brand reaches a larger audience than at any time in its history. The many extensions of our iconic brand allow our fans to engage whether they’re reading our magazine, scrolling through social media, reading web articles or watching Western Horseman original videos. Learn more at westernhorseman.com.


Since 1985, EquiStat has taken great pride in being the most comprehensive data source in the Western performance horse industry for competitors, trainers and horses alike.  From horse & rider data to owner & breeder earnings, EquiStat has the statistics you can’t get anywhere else. Do your research and know your value with EquiStat. Order your reports today at equistat.com.

Nashville Stampede

The first-ever PBR Team Series World Champions. Owned by Morris Communications and coached by 2x PBR World Champion Bull Rider Justin McBride. Learn more at www.pbr.com.

Road to the Horse

Founded in 2003, Road to the Horse strives to inspire people to reach a higher level of horsemanship and develop unity with a horse based on trust and not fear. We believe that through education and entertainment, we can change people’s ideas and create a better world for the horse. Road to the Horse competitions identify the superior colt starter who accumulates the highest score. Judging focuses on the competitor and the effectiveness of their horsemanship methodology to communicate, educate, and build a partnership with their colt based on trust. Fans witness the entire journey, from colt selection to the final obstacle challenge. Event schedule and tickets available at www.RoadtotheHorse.com.